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New Betting Sites UK (2021)

Compare the best new online sports betting sites to launch in the UK, and our exclusive new customer sign up offers below.

  • Top list
  • Top 10 Newest Bookmakers
  • 2021
  • 2020
  • 2019
  • 2018

Best New Sports Betting Sites UK (Updated List May 2021)

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  • New betting sites
  • Top 10 Newest Bookmakers
  • 2021
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New UK Betting Sites (2021)

Compare the best new betting sites to launch in the UK, and the latest newly licensed betting sites to launch as of May 2021.

There are plenty of new betting sites launching in the UK every year, but a valid gambling license does not necessarily equal a safe or trustworthy product. The gambling industry is still plagued with questionable practices, and it can be hard to know which new bookies can be trusted with your money.

Luckily for you, we rigorously test each bookie before we list them on BettingLounge, and even list the new betting sites we believe punters should avoid, or at least, be cautious of.

But, it is still early days for many of the new betting sites on this page, and none of them makes it into our list of the best UK betting sites in the UK.

However, we have made a separate list comparing and ranking the best new betting sites to launch in the UK if you are looking for the best “new” bookies.

Tip: Be sure to read our full new bookie reviews, as some are recommended, and others are not.

Best New UK Betting Sites for 2021

Below is our list of the best new betting sites in the UK for 2021. These new bookies did not necessarily launch in 2021, but, are still relatively new and no more than 5 years old.

Of course, this list is subjective, but we hope the pros and cons can help your decision making when picking the right betting site for YOU.

We recommend trying several new betting sites to find which one works for you while also taking advantage of our exclusive new customer sign up offers.


#1 Best New Sports Betting Site – VirginBet

The Gamesys Group first launched VirginBet as a new online UK betting site in June 2019 and partnered with SBTech to create this fast, innovative and user-friendly product.

If you are not yet a customer, be sure to use our Virginbet bonus code to claim an exclusive sign up offer.


  • Great sign up bonus
  • Trusted and experienced group behind the brand
  • 25+ sports
  • Competitive betting odds
  • Live streaming
  • 24/7 customer support
  • User-friendly mobile betting apps


  • Limited payment methods
  • Mostly optimised for mobile
Virgin Bet welcome offer

Bet £10 Get £20 in Free Bets

New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. 18+

Casumo Sports

#2 Best New Betting Site – Casumo Sports

Casumo began life as a Maltese online casino, but a sportsbook site was launched at the end of 2019 and it rapidly caught the eye, while the company’s profile has been boosted by sponsorships such as a deal with Reading FC of the Championship.

Personalisation is key at Casumo Sports, giving the site’s users the chance to select their favourite leagues, tournaments and competitions to make them easier to find.

Football and horse racing top the bill when it comes to the sports that are available to bet on at Casumo Sports, which also has markets for more minor sports like chess, bandy and futsal.

The Casumo special section highlights the price boosts and enhanced odds that are available for users but promotions and offers is not an area where this sportsbook really excels. New users can get £10 when they deposit £10 into their new Casumo Sports account, though.

Also missing is an option to follow all the live-action through streaming. Many other top new betting sites have added this, so Casumo Sports might look to follow suit in the future.

In-play betting is possible regardless of the lack of live streaming. At Casumo Sports, there tend to be about 50 markets available for a live tennis match. A graphic showing live stats is handy to see how the game is progressing, but adding live streaming would be a step above.

Customer service from this operator is easy to access through a live chat button that stays in the bottom-right corner of each page of the Casumo Sports site.

Casumo Sports pros

  • Sportsbook is clear and easy to use, with very simple navigation around Casumo Sports
  • Price boosts and other enhanced odds are available daily on the Casumo Sports site

Casumo Sports cons

  • The welcome bonus is not particularly generous compared to other top new betting sites
  • Casumo has previously been fined millions of pounds by the UK Gambling Commission
Casumo Sports welcome offer

*18+. New UK customers only. Min bet £10 to receive £10 Free Bet (placed and settled 35 days from registration). Min odds of 3/5. Free Bet credited at qualifying bet settlement and placed within 35 days. T&C’s apply. Please gamble responsibly,

#3 Best New Betting Site –

Part of the LeoVegas Group, might primarily be known as an online casino site, but the sportsbook section is well worth a look too.

Football, tennis, basketball, tennis and horse racing are listed as the top sports to bet on at, which has more than 30 sporting categories to pick from in a comprehensive mix. It is possible to bet on esports at, as well as everything from bandy, trotting and sumo.

There is good depth to the markets too. For a typical Premier League football match, there are more than bets to pick from as well as a bet builder option and various pre-packed combos. There is a section for the most popular bets too, making it easy to see where others are putting their money on the sportsbook site. Virtual sports are offered as well.

Odds on the sportsbook tend to be good when compared to some of the other best new betting sites out there, though there is a lack of price boosts and other similar deals. It is also worth pointing out here that the maximum win limits that are in play at are quite a bit lower than on a lot of the sportsbooks that are run by rival operators in the sector.

Unfortunately, lacks live streaming, while it could also benefit from more promotions aimed at sports betting customers. The offers at tend to focus on its casino instead. pros

  • A good range of quality casino games are also available through a account
  • Strong value when it comes to the odds on the sportsbook site cons

  • No welcome bonus is currently available when joining to bet on sport
  • Live streaming is missing from the sportsbook product at this time welcome offer

£10 Free No Deposit Bonus

Full T&C’s Apply. No deposit required & new players only. £10 paid as bonus funds. Claim within 3 days of registration & 7 day expiry. 50x wagering target. £50 max win/withdrawal from bonus. Only bonus stakes qualify & wagering contributions vary. 18+


#4 Best New Betting Site – MansionBet

MansionBet is a new sportsbook that first launched in April 2018. You may recognise the brand as the hugely successful Mansion casino who were once sponsors of Tottenham Hotspur, and the current sponsors of AFC Bournemouth and Newcastle.


  • Complete product with a fantastic sportsbook, casino, live casino, vegas, and virtual sports
  • Great value welcome offer
  • A brand new design that is fast, reliable and easy to use
  • Large range of promotions and a weekly free bet club
  • Create custom football bets


  • No 24/7 customer support (09:00 – 23:00)
  • Can be slow at times
Mansionbet welcome offer

New customers only. Min deposit £20 (UK debit cards only). Bet £10 at odds of evens (2.0) or greater. Multiple bets with cumulative odds of evens (2.0) count, each leg must have odds of 1/5 (1.2) to be eligible. Each way bets are not eligible for this promotion. Upon qualifying bet settlement receive 4x £5.00 Free Bets. Valid for 7 days, each free bet must be used in its entirety. Payment method restrictions & T&Cs apply.


#5 Best New Betting Site – Hollywoodbets

Like many of the best new betting sites these days, Hollywoodbets is home to both an online casino and a sportsbook, which is handy for those who like to have a lot of betting options.

Despite the all-American name of this site, Hollywoodbets is actually based out of South Africa. While it only launched in the UK in mid-2020, Hollywoodbets is one of the top betting brands in South Africa, which should assure new customers on the site that they are in very safe hands.

The official betting partner of London-based football team Brentford, Hollywoodbets offers a range of tempting promotions such as best odds guaranteed on horse racing.

Unlike a lot of the top betting sites out there, Hollywoodbets runs this offer for racing in South Africa, as well as in the UK and Ireland. Other bonuses of note include a bonus of up to 30% on accumulators placed on the Hollywoodbets platform. Acca insurance is also offered.

A striking purple colour scheme at Hollywoodbets is backed up by a user-friendly design. Customer service can be accessed through the live chat button in the bottom-left corner of all pages, while there is a decent range of live streams that can be accessed on this betting site.

Football is the top sport at Hollywoodbets, as with most bookies, and big games often have hundreds of markets to pick from. These include all the basics that sports fans would expect, as well as more unusual options such as the number of throw-ins that will be taken during a game.

Away from football, Hollywoodbets has pretty much all the bases covered on its sportsbook while the odds tend to be quite good value on this site too.

Hollywoodbets pros

  • Great bonuses on sports, including best odds guaranteed for various horse races
  • Good choice of esports betting including markets on LoL, Valorant and CS: GO

Hollywoodbets cons

  • Unfortunately, Hollywoodbets cannot yet offer its users 24/7 customer service
  • Tips section on the Hollywoodbets does not seem to be updated very often
Hollywoodbets welcome offer

Bet £10 Get 30 Free Spins

T&Cs apply. Offer only available to new players between 17/05/2021-31/05/2021. Players must make a qualifying deposit of £10. Qualifying deposit must be wagered once in full in £1 spins on a minimum of 10 rounds on Money Train 2. 30 Free spins will be credited to the players account once the player has met the deposit and wagering requirements. Free Spins will expire after 7 days from the day they are credited to the player’s account. Offer available once per customer.

#6 Best New Betting Site – SBK

SBK is the sportsbook from betting exchange Smarkets, which is among the biggest sites of its kind in the world, though it lacks the public profile of a rival operator like Betfair.

SBK was only launched quite recently after a long period of beta testing but it has already won plenty of fans thanks to a clean look, excellent odds and a user-friendly mobile betting app.

New users who join SBK can get a risk-free £20 bet for opening their account. This is different from most new betting sites, which instead offer bonus money in exchange for making a deposit. Other promotions at SBK include a variety of other risk-free bets that can be earned.

SBK is not just a betting site as there is a social element included too. Users can provide their own betting tips, with the most successful ranked in a leaderboard. It is possible to compete against friends and family too, which is something different from most new betting sites.

Prices on SBK are very good compared to most of the other new betting sites on the market. This is due to the fact they are the same as those on the Smarkets exchange. Exchange odds tend to be significantly better than those on sports betting sites, due to the lack of a margin.

Smarkets users who are familiar with the exchange will be able to flip between the two products from the company with ease. Newcomers will get to grips with the SBK app quickly as well, but it is not possible to browse odds without signing up for an account first.

Live chat is available on the SBK app 24/7 too, so anyone who has an issue with their account will be able to get help rapidly from a customer service agent.

SBK pros

  • Odds on the SBK site tend to be very strong as they come from the Smarkets exchange
  • SBK app is one of the best around of the many new UK betting sites that are out there

SBK cons

  • SBK is just an app, so there is no actual sportsbook site for users to browse
  • Promotions after the welcome bonus on the SBK app are limited compared to rivals
SBK welcome offer

Deposit £20 Get £20 Risk-Free

New customers only. Deposit £20 using Debit Card or Trustly. Up to your first £20 of losses will be refunded as CASH within 24 hours of qualifying bet having been settled. T&Cs apply.


#7 Best New Betting Site – Parimatch

Established in 1994 in Ukraine, Parimatch has long been one of the largest betting companies in some parts of Europe, but only launched the UK side in late 2020.

MMA fighter Conor McGregor and boxing star Mike Tyson are among the big names that Parimatch has signed up to act as a brand ambassador and build up its public profile. Parimatch is also the official sponsor of the esports club Virtus. pro and a premium partner of FC Shakhtar.

If the design of the Parimatch site appears to be familiar this is likely because it launched in the UK with a white-label deal with BetVictor. The layout and navigation are therefore very similar.

New users can claim £30 in free bets when they sign up with just £5 at Parimatch, which means this bookie has one of the top welcome bonuses of any new betting site in the UK right now. However, because of the deal with BetVictor, any BV customers cannot get this welcome deal.

With more than 30 different sports to pick from – football and horse racing are two of the most popular, while the esports betting section is thriving – Parimatch has plenty of options to pick from. For both pre-match and live betting there is a lot of depth in the markets at Parimatch too, with more than 100 different bets usually available on the sportsbook.

BetVictor is famous for having some of the best odds in the business, so users might expect Parimatch to be near the top of the pile too. But while Parimatch prices are usually solid, they actually lag a little bit behind the market leaders most of the time.

Parimatch pros

  • The welcome bonus at Parimatch compares very favourably with other new UK betting sites
  • Parimatch users can access 24/7 customer support, including via live chat

Parimatch cons

  • BetVictor users will not be able to claim the welcome bonus when they join Parimatch
  • Mini slot games on the side of the sportsbook might act as an unwanted distraction
Parimatch welcome offer

Bet £5 get £30 in Bonuses

New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 20x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. Additional terms for existing BetVictor customers apply. T&Cs Apply, see below. 18+ | | Please gamble responsibly


#8 Best New Betting Site – BetBull

Claiming to offer the next generation of sports betting, BetBull certainly sets itself a lofty goal.

Those who like to browse a sportsbook on a desktop PC will be disappointed, though, as BetBull solely operates as a betting app in the UK. It can be downloaded on both the App Store and the Play Store. Reviews for both versions of the app are positive, with the iOS version a bit more popular.

However, with up to £100 available in a very generous sign-up bonus, there are plenty of reasons to join BetBull, which has ex-England striker Darren Bent as an ambassador. Free bets, acca insurance and odds boosts of up to 30% are offered on the betting bonus wheel too.

In terms of the sports and markets available on the BetBull app, they are broadly in line with most of the other best new betting sites out there. Odds and prices at BetBull also tend to fall somewhere in the middle of the pack, neither providing great or terrible value most of the time.

BetBull promotes itself as a social betting experience to mark itself out from a crowded marketplace. Users who join BetBull can follow hundreds of winning accumulator bets every week, according to the company itself. It is possible to chat to fans during live acca bets as well, which adds more interactivity and ensures BetBull is different from most new betting sites.

Leaderboards show which BetBull users are providing the most winning wagers and anyone who is very competitive about betting are likely to enjoy this feature of the app a lot.

Customer service is provided on a 24/7 basis through live chat on the BetBull app as well.

BetBull pros

  • New users can get up to £100 for signing up for an account on the BetBull app
  • Social experience means BetBull is very different from most other new UK betting sites

BetBull cons

  • The BetBull sportsbook is only suited to mobile users due to the fact it is just an app
  • Many users have found that the software can be buggy, with the app hard to navigate
BetBull welcome offer

Get up to £50 in Free Bets

New users only. Min deposit £20. Place qualifying bets of £20 to £50 in first 7 days after deposit to unlock free bets. Free bet rewarded as 4 free bets that total first deposit amount. Min odds 1/1, 3+ legs, 7 day expiry. Winnings credited in cash. Full T&Cs apply


#9 Best New Betting Site – STSBet

While STSbet is a big name in many European countries, the bookmaker is yet to build much of a profile in the UK after its recent launch in the country.

But with a £40 welcome bonus likely to attract many new users to sign up for an account with STSbet, it seems like a matter of time until the firm ranks among the industry big boys. Various other promotions and bonuses can be accessed too – STSbet really excels in this area.

Established in 1997, but only launching in the UK in 2019, STSbet is now under the regulation of the UK Gambling Commission, which should assure potential customers that it is a safe and secure betting site to use.

The sportsbook itself has a nifty feature that lets users save certain competitions as their favourites, which makes it a lot easier to find them when returning to the STSbet site.

Live in-play markets are front and centre when logging in to STSbet, but the number of markets can be quite limited when compared to some of the other best new UK betting sites around.

As an example, live football matches in World Cup qualifying only have a few dozen bets to pick from. Typically, the biggest bookies often have hundreds of different bets available live in-play.

Specials are available for sports such as football and NBA, which show the top priorities at STSbet. Table tennis is surprisingly big on the site, with hundreds of different bets offered.

While the number of bets for minor sports is small, it is possible to bet on everything from squash to surfing and chess to bandy after signing up for an account on the STSbet site.

Esports betting is available as well, with STSbet providing options such as CS: GO and Dota 2.

STSbet pros

  • A £40 welcome bonus is among the best around among new UK betting sites
  • STSbet offers live streaming on various sports, which will be welcomed by many

STSbet cons

  • Choice of available markets can be a little limited on the STSbet sportsbook at times
STS welcome offer

£40 Welcome Bonus

18+. New depositing players on only. Promotion from 11/02/2020 until further notice. First deposit min £10. Qualifying bet: min. £10 accumulator bet with at least two selections with min odds of 1/2 (1.50) per selection. Bonus: 50% of the amount of the first bet. Max bonus £40. Min 6x wagering with bonus on min odds of 1/2 (1.50) before withdrawal. Deposit method restrictions. Bonus valid for 7 days. Full T&Cs apply.


#10 Best New Betting Site – BetDukes

Among the newest betting sites out there, Bet Dukes has already garnered plenty of attention following a strong launch. Depositing £10 at Bet Dukes entitles new users to a free £10 bet.

The Bet Dukes site is operated as a white label solution under the Progress Play Limited group and features an online casino too, but we will focus on the sportsbook side of things here.

A slightly unusual design sees sports listed down the right-hand side, but with icons instead of a description. It is not always obvious what sports are from the graphics, which is a shame.

There are some interesting ideas at the Bet Dukes sportsbook, such as a leaderboard that tracks users’ progress and has cash prizes up for grabs. Other promotions include cashback deals for a proportion of losses sustained on certain types of bets.

A list of around 30 different sports means the offering from Bet Dukes is quite comprehensive. Most sports fans will be able to find the bet they want on this new sportsbook site. Esports betting is also available at Bet Dukes, with Dota 2 and CS: GO listed among the options here.

Like with most other new betting sites that launch, football is clearly the prime focus at Bet Dukes. Big matches often have many hundreds of markets to pick from including unusual wagers such as the total number of throw-ins that will be taken over the course of the game.

Live in-play betting is available and there are lots of stats presented to help Bet Dukes customers to make up their minds about potential wagers. Live streaming is not available at this time, but with Bet Dukes being so new this could be something that arrives down the track.

Bet Dukes pros

  • Leaderboard idea on the Bet Dukes sportsbook is something a bit different
  • Strong protection in place means Bet Dukes is considered safe and secure to use

Bet Dukes cons

  • The £10 free bet offer for new Bet Dukes customers could be a bit more generous
  • Navigating around the Bet Dukes sportsbook site can certainly be improved
BetDukes welcome offer

New Players Only. Minimum stake $/£/€ 10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/£/€ 20. Excluded Skrill deposits. Full Terms apply.


#11 Best New Betting Site – 2kBet

Although 2kBet is another white product via Progress Play Limited group, there are a few things that are different on this new betting site compared to Bet Dukes and BazingaBet.

For starters, the welcome bonus on the 2kBet site is a little bit more generous. New customers at 2kBet who deposit £10 into their account can get £30 as a free bet after joining up.

Keep in mind that due to the fact these sister sites are all part of the same umbrella company, it will only be possible to claim the welcome bonus from one of them.

The site has the same design as the other PPL new betting sites and certain pages on the 2kBet site can be slow to load. Greyhounds markets are also missing on 2kBet.

On top of the usual list of sports that can be bet on at 2kBet, there are alternative options such as politics, with markets like who will be the next president of America available to check out.

Esports is a strong area for 2kBet as well, with customers on this new betting site able to find markets for a range of options including Call of Duty, League of Legends and CS: GO.

In terms of live betting, more than 100 different in-play markets are usually offered for football at 2kBet. Basic data and stats are offered, but there is no live streaming available at this time.

Odds at 2kBet tend to be around the industry average, which is the case with most PPL sites.

2kBet pros

  • £30 is up for grabs for those who sign up as a new customer to the 2kBet site
  • Odds are competitive for most of the betting markets offered by 2kBet

2kBet cons

  • 2kBet customers who want to withdraw cash from their account have to pay £2.50
  • Lack of ability to bet on greyhounds is a notable omission from this sportsbook
2kBet welcome offer

Deposit £10 Get a £30 Free Bet

New players only. Minimum stake $/£/€ 10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/£/€ 20.Excluded Skrill deposits.


#12 Best New Betting Site – BazingaBet

Another new betting site launched as a white label product via Progress Play Limited group, BazingaBet has a very similar design to Bet Dukes as a result.

Indeed, barring a slightly different colour scheme it is not easy to tell the difference between these two new sports betting sites at first glance. Many of the same navigation issues persist, but after spending some time on the site it is easier to find a way around.

In terms of the sports available, plenty of choices is offered but there are some unusual omissions on the BazingaBet sportsbook, which lacks greyhound horse racing. Odds are not particularly impressive for most markets, but they are far from the worst around either.

Football has the most markets available – also the case for most other new betting sites – and there is good depth in the available options even for lower-league matches and games taking place in various countries around the world.

New users who sign up for an account at BazingaBet can get a £20 free bet when they deposit £10, though, which is a strong welcome bonus for a new betting site in the UK. There could certainly be more regular promotions as well, but perhaps these will be added in the future.

However, it is certainly worth pointing out that BazingaBet will have to pay a £2.50 withdrawal fee every time they want to take money out of their account. This is the case for all of the Progress Play Limited group sites, which include Bet Dukes. With most sites these days offering withdrawals with no processing fee, BazingaBet might lose some customers as a result.

BazingaBet pros

  • The helpful BazingaBet customer service team is available on a 24/7 basis
  • The welcome bonus at BazingaBet is better than at many other new betting sites

BazingaBet cons

  • Withdrawals from BazingaBet are subject to a non-negotiable processing fee of £2.50
  • No apps are offered by BazingaBet at this time, making betting on the move harder
BazingaBet welcome offer

Bet £10 Get a £20 Free Bet

New players only. Minimum stake $/£/€ 10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/£/€ 20.Excluded Skrill deposits. Full Terms Apply

Newly Licensed UK Betting Sites List (UK Launch Dates)

Below is a list of the newest UK betting sites, and the date of launch into the UK market. However, some of these new bookies are longer in the UK, as they have temporarily pulled out, their licence has been suspended, or they have pulled out of the market altogether which is usually because of tighter gambling regulation.

Most newly licenced UK betting sites launch under a white label solution, making it much easier for new brands to launch. But, it is why a lot of new bookies look similar and do not tend to stick around for a long time.

We recommend caution when joining some new white label betting sites, and we have a list of new bookies to avoid further down with plenty of 1-star real player reviews voicing their poor experiences with these bookies.

New Bookie UK Launch Date
BetNeptune April 2020
TheOnlineCasino February 2021
BetDukes December 2020
Parimatch October 2020
Betosino September 2020
2kBet August 2020
Hollywoodbets July 2020
MapleBet August 2020
Funbet August 2020
InfernoBet June 2020
SponsioBet May 2020
Betiton March 2020
WinstonBet March 2020
Tote February 2020
Casumo Sports January 2020
Mr.Play December 2019
STS December 2019
SBK August 2019
BetSteve September 2019
VStarBet July 2019
RubyBet May 2019
GatoBet June 2019
Virgin Bet June 2019
Winissimo June 2019
KB88 February 2019
Ejjabet March 2019
BetNeo August 2019
SwishBet September 2018
Bet UK August 2018
StarSports July 2018
22Bet April 2019
MoPlay July 2018
Interbet May 2018
Mansionbet April 2018
Bethard March 2018
QuinnBet August 2017
SportNation August 2017
FansBet June 2017
Royal Panda January 2016

New Bookies No Longer in the UK

  • VStarBet – Closed down on the 24th November 2020
  • Bethard – Left the UK market on July 6th, 2020
  • MoPlay – Licence suspended and declared insolvency
  • Royal Panda – Left the UK market
  • MobileBet – Left UK market
  • BetBright – Acquired by 888Sport
  • Comeon! – Left UK market
  • SunBets – Closed altogether

New Bookmakers – Can They Be Trusted?

All of the new bookmakers on BettingLounge have valid gambling licenses from the UK Gambling Commission (although some are white label) and abide by the strict UKGC regulations. In general, yes, new betting sites with valid UKGC licenses are safe, legal, and secure, but, some new bookies still find ways to make it difficult for players, or break rules and receive fines from the UKGC.

However, this is not a new betting site problem, with many large operators in the industry receiving huge fines for questionable practices. In 2019, bookmakers paid over £19m in fines to the UKGC, and in recent years William Hill, Betway and Flutter Entertainment (Paddy Power & Betfair) have all paid massive fines to the UKGC.

Still, we display and review all of the newest betting sites to launch in the UK, but we do recommend caution when joining some new bookies. At the moment, we recommend reading our reviews before joining Infernobet, InterBet, SponsioBet, SwishBetCasino, BetSteve, and VStarBet.

Progress Play Limited offer a white label solution in which they provide all of the components for an online gambling site, including software, odds experts, customer service staff, payment solutions, etc. The white label solutions make it easier for minimum age to gamble at choctaw casino entrepreneurs to start an online gambling site, which allows for a lot of “different” new online gambling sites. However, it is not possible to find information on the “true” owners of these sites, and they do not tend to stick around for the long term.

We know even the most trusted and established betting sites can rack up hundreds of bad reviews, but, we are concerned about the early player reviews coming from the new bookies operated by Progress Play Limited. Firstly, real players have been in contact with us to let us know that these sites have charged people for certain deposits, with one case charging an extra £300 in deposit charges.

“Appalling I deposited £300 and they went and duplicated the £300 by claiming an additional £300 which meant they took £600 out of my bank account im now in debt via charges”

We mention that all of the new bookies above charge “£2.50” per withdrawal in the reviews, but we did not experience any deposits fees, and are shocked to hear that it is happening to players. Also, all of the Progress Play Limited sites have extremely long withdrawal times with some taking a couple of weeks. For example, with Debit card withdrawals, there is a 3 business day pending time, 1 business day for processing, and 3-7 business days to receive the payment.

Now, it is too early to judge most of these new betting sites, and, is it not uncommon to see similar complaints and reviews on the biggest betting sites in the UK.

On the note of several bad reviews, Mr.Play currently has a 1.8 rating (out of 5) with 10 of our real player reviews. Some players have mentioned Mr.Play not awarding the £10 free bet sign up bonus, and issues with withdrawals and verification. We recommend reading our unbiased review, and the comments before joining Mr.Play.

Currently, these new bookmakers are not off to a good start, and we recommend joining more established “new betting sites” such as SportNation, MansionBet, and QuinnBet to name a few.

Newest UK Betting Sites to Launch in 2021

The first new UK betting site to launch in 2021 was TheOnlineCasino Sportsbook, which offers a new sports betting site and online casino. The site is a white label solution operated by Progress Play Limited (PPL), and will likely look pretty similar to a lot of players, with PPL operating over 50 new gambling sites in the UK.

There is not too much to say about TheOnlineCasino Sports at the moment, but it is clear that online casino is their main focus, as the sportsbook is rather average. Hopefully, we will see more dedicated new sports betting sites launch soon to take advantage of the 2020/21 Euros.

FunBet is also planning to launch in the UK at some point in 2021, and we have seen several rumours of a few more new bookies launching later in the year too.

  • BetNeptune – April 2021
  • TheOnline Casino Sports – February 2021
  • FunBet – Launching soon

Newest Betting Sites in 2020

Below are the newest betting sites to launch in the UK so far in 2020, and the dates on which they launched in the UK.

  • BetDukes – December 2020
  • Parimatch – October 2020
  • BazingaBet – September 2020
  • MapleBet – August 2020
  • 2kBet – August 2020
  • Hollywoodbets – July 2020
  • InfernoBet – June 2020
  • SponsioBet – May 2020
  • Betiton – March 2020
  • Casumo Sports (not currently accepting UK players) – January 2020
  • Mr.Play – January 2020
Logo Name Rating Review
BetDukes 3.4 Review
BazingaBet 3.9 Review
2kBet 3.8 Review
MapleBet 3.6 Review
Funbet Review
Betosino 2.8 Review
Hollywoodbets 4.2 Review
InfernoBet 3.7 Review
SponsioBet 3.0 Review
Betiton 4.2 Review
Casumo Sports 4.6 Review
Mr.Play 4.3 Review

New Betting Sites (2019)

Below are three new betting sites that launched in the UK throughout 2019, all of the sites fully licensed in the UK and offer safe, fun, and secure products for gambling.

Logo Name Rating Review
SBK 4.5 Review
Mr.Play 4.3 Review
STS 4.1 Review
BetSteve 4.0 Review

New Bookmakers (2018)

Below are five excellent new bookmakers that launched in 2018. But, MoPlay declared insolvency in early 2020 and no longer exists.

Logo Name Rating Review
VStarBet 4.2 Review
Bethard 5.0 Review
Mansionbet 4.5 Review
MoPlay 1.9 Review
Interbet Review

New Betting Sites (2017)

Three notable online sports betting sites launched in 2017.

Logo Name Rating Review
FansBet 4.0 Review
SportNation 4.00 Review
Mobilebet 4 Review

FansBet is a new betting site that initially launched in June 2017, while SportNation started just two months later in August 2017.

How to Choose a New Betting Site

  1. Sign Up Offer – Start by looking at their welcome offer. What kind of offer is it? How much is it worth?
  2. Banking Options – What payment methods can you use to deposit? Cards, Paypal, etc. How long will it take to withdraw/deposit?
  3. Odds and Markets – Does the betting site have good odds and are there the sports you want to bet on? How is their market range or is there just popular betting types?
  4. Promotions and Rewards – Are there ongoing promotions for existing customers or just the welcome offer? Is there a free bet club?
  5. Customer Service – Is there 24/7 customer service or is it severely limited? What different contact methods do they have available?
  6. Live Betting and Streaming – Almost all bookies have a live betting section but check just to be sure. Is there a live streaming service available?
  7. Mobile Betting – Check out the best betting apps in the UK!

Payment Methods and Security on New Online Bookmakers

Be sure to check if the new betting site has your desired payment option before you check the rest of the site. You could find an ideal new bookmaker, but if it doesn’t accept your payment method, it will be of no use to you.

Most new bookies will offer a wide range of deposit and withdrawal methods, including cards, eWallets, PayPal, etc. We list all the payment options available on each betting site in their reviews, and only list secure and trustworthy bookmakers on BettingLounge!

Odds, Sports, and Markets

New online bookies do not always offer complete products, and it is important to check if they offer the sports you want to bet on. Also, how many markets do they offer and how do their odds compare to the industry standard?

For example, Bethard is a fantastic new betting site that launched in 2018. They are a great option for betting on football, tennis, American football, basketball, and more. But, they only recently introduced a horse racing section, which is pretty small for most punters.

However, if you want a good new football betting site, try out Bethard. You will find a top-tier football betting product with a wide range of leagues and markets while featuring in our football betting tips with the highest odds regularly.

New Bookies Software and Design

You will often find the latest software combined with a fresh and innovative design. But, Hollywood casino charles town hours of operation credible and trusted bookmakers also have the financial backing to offer the best service available. New bookmakers often have to be unique and innovative to compete with the best and incentivise new punters.

However, most new betting sites in the UK launch as white label solutions, which mean they all look pretty similar, as they are operated by the same companies. For example, Progress Play Limited are a massive white label solution in the UK and run over 50 different online gambling sites while most of them are new sites that have launched in the past couple of years.

But, not all new betting sites launch as white label solutions and some unique brands are still entering the UK market such as Hollywoodbets.

New Customer Sign up Bonuses

New bookmakers usually have great sign up offers, but, a large sign-up offer does not necessarily mean good value. High wagering requirements can turn an attractive looking betting offer into a complete waste of time. Be sure to look for a bonus that suits your gambling style, to see whether you will get more value from the large or small sign up offers.

For example, if you just like to place small wagers on longshot acca’s each weekend, a risk-free bonus could benefit you, but a large matched deposit bonus will likely be a waste of time, as you will struggle to get anywhere near the wagering requirements in 30 days.

Before signing up, be sure to look for:

  • Promo code (if needed)
  • Minimum deposit amount to unlock free bets (also look to see which payment methods are excluded such as PayPal, Skrill, etc.)
  • Minimum odds/selections needed to unlock the offer
  • Free bets expiry time (usually 7 – 30 days)

Free Bets

Most new bookmakers will offer free bets as a signup offer for new customers. This will usually follow your first deposit or first bet, but be sure to follow the significant terms and conditions to unlock the free bet bonus. We list the significant Terms and conditions below each offer, including the offer’s promo codes if required.

Matched Deposit Bonuses

A couple of new betting sites offer matched deposit bonuses, which are offers that match your initial deposit up to a certain amount. Matched deposit offers can be great for high roller punters, or anyone that is comfortable gambling with a large sum of money.

Tip: Make sure you check the turnover requirements before you commit to a matched deposit bonus

No Deposit Bonus and Free Spins

We have several new betting sites offering no deposit bonuses and free spin offers. These range from £5 no deposit free bets for sportsbooks, to £10 no deposit casino bonuses. Again, be sure to check any turnover requirements before you commit to any no deposit offers.

If you are looking for the best no deposit bonuses, or even the best value bonuses, we recommend checking out our list of no wagering free spins offers for new customers. These bonuses offer fantastic value for new customers as they have no wagering requirements, and you keep what you win!

New Betting Sites Licences and Regulation (UK)

If the new bookmaker is listed on this site, they will have a UK Licence and abide by the UK’s Gambling Act 2005, and all the UK Gambling Commission (UKGC) regulations that make them a safe and accountable betting site.

But, if you come across a site that is not on our list, be sure to check for a UK license. You can do this by checking the bottom of the website for a Gambling Commission link, or by searching the brand/owners manually on the UKGC website.

Never sign up for a new bookie that does not show a valid UK Gambling license.

If you didn’t know, the UKGC regulates most forms of gambling in the UK including:

  • Arcades
  • Betting
  • Bingo
  • Casinos
  • Slot machines
  • Lotteries
  • Remote gambling

But, spread betting is regulated by the Finacial Conduct Authority instead of the UKGC.

Most people might expect the UKGC to resolve consumer complaints against gambling operators in the UK, but this is not the case. If you run into any issues while gambling in the UK, it is recommended that you contact the gambling business first and follow their complaints procedure.

If you are not satisfied with the result of this direct complaint, you can use an alternative dispute resolution (ADR) provider that is approved by the UKGC such as the Independent Betting Adjudication Service (IBAS).

Other Approved ADR Providers:

  • ADR Group
  • Bacta ADR service
  • eCOGRA
  • ProMediate (UK) Limited
  • Tattersalls Committee
  • Centre for Effective Dispute Resolution (CEDR)

Joining new and trusted betting sites can allow you to take advantage of unique features and free bet sign up offers!

Best New Horse Racing Betting Sites

When new sports betting sites launch, they do not always come as complete packages. For example, Bethard launched in the UK in early 2018. But, they did not offer a horse racing section in their sportsbook for quite a few months. Now they offer a horse racing product, but it is not the best.

On that note, some great new sports betting sites like BetRegal, FansBet, and SportNation offered horse racing from launch, but the races are quite limited on all three sites. However, their sportsbooks are great for football, tennis, American sports, and a wide range of niche sports.

Check out the best horse racing betting sites in the UK here if that takes your fancy, or compare our list of exclusive horse racing betting offers for new and existing customers.

#1 Best New Horse Racing Betting Site

Quinnbet offers a comprehensive new horse racing betting product that offers tote pool betting, Best sunshine casino saipan opening live horse racing streams, and 100’s of daily races covering events from all around the world. There is also a wide range of horse racing promotions available for new and existing customers.

QuinnBet welcome offer

£25 Free Bet Plus 50 Free Spins

If your account has Sportsbook losses at the end of your first day’s betting (23:59), we’ll refund 50% of your losses as a Free Bet up to £25 (min 3 bets) Plus 50 Free Spins on Grand Spinn. Even if your account is up, you’re guaranteed a £5 Free Bet Plus 50 Free Spins provided you place at least 1 bet of £10 or greater at the minimum odds. T&Cs apply | 18+ |

Best New UK Football Betting Sites

Unlike horse racing, every new betting site to launch in the UK will offer football betting, but, some sites are much better than others. To start, almost every new UK bookie will offer a wide range of football betting markets (usually over 200) and cover enough leagues and competitions to satisfy almost all punters.

However, the types of betting markets available vary quite a lot when looking deeper at new football bookies. For example, there are not too many new football betting sites that offer Asian markets, bet builders (custom bets) or prop bets (wager on individual players). To find these markets, you will likely need to join the more established bookies such as Betfair, bet365, Paddy Power or William Hill to name a few.

Then, we look at the betting odds/margins on the new football bookmakers, and surprisingly, new bookies tend to offer lower margins (high odds) than most established bookies in our independent tests. Of course, we only test a small sample of markets and odds, but new betting sites consistently rank high for the lowest margins.

New Football Betting Sites Margins

  1. Mansionbet – 3.54%
  2. Betiton – 4.27%
  3. Mr Play – 4.38%
  4. Quinnbet – 4.98%
  5. Parimatch – 5.16%
  6. BazingaBet – 5.50%
  7. 2kBet – 5.55%
  8. BetDukes – 5.65%
  9. VirginBet – 6.14%
  10. Hollywoodbets – 6.56%

After the margins tests, we look to see what unique features the new football betting sites offer such as live streaming, cash out, promotions for existing customers, free to play competitions such as Betway’s 4 to score, and anything else unique to compete with the best football betting sites like bet365 and Betfair.

New UK Casinos & Sportsbooks

Only a handful of new betting sites launch with just a sportsbook, and the vast majority also offer an online casino including online slots and live casino tables.

If you are interested in using the online casinos too, we review, rank and compare brand new UK online casinos and offer exclusive casino bonuses including high value no deposit casino bonuses. is one of the newest sportsbooks and online casinos in the UK and is currently offering a £10 no deposit bonus for new customers.

Gambling Responsibly

We take great pride in promoting gambling safely and responsibly here at BettingLounge. We will only recommend new online bookmakers that have responsible gambling protocols in place on their site. Check out our Responsible Gambling Guide for tips and advice for how to stay in control, and services offering free professional help!

  • Self-assessment tests: We check to make sure the new bookmakers offer self-assessment tests to help you if you are at risk of developing a gambling problem.
  • Deposit Limits: Almost all new betting sites offer deposit limits, and we recommend all punters set a limit and stick to a budget they can afford.
  • Reality Checks: We check to make sure new bookmakers offer reality checks to monitor your time and money spend on a betting site.
  • Self-exclusion: Again, all new betting sites in our list offer self-exclusion options if you want to take a break or suspend your account for 6 months, 1 year, 5 years, or longer.

New Betting Sites FAQ

All of the new betting sites on BettingLounge are legal, safe and licenced by the UK Gambling Commission (UKGC). But, there are plenty of new betting sites out there that are not legal for UK players. Be sure to look for a UKGC logo in the website’s footer, or check their “About Us” page for licensing details. If they do not display any license information, we recommend avoiding the operator.

In our independent betting margins tests, Mr Play currently offers the lowest margins (best odds) out of the new bookies in our list. But, BetVictor still offers the best odds overall.

Horse racing is often left out when new betting sites first launch in the UK, and only a handful offer horse racing markets years after launching. For the best horse racing products, we recommend using the more established bookmakers such as bet365, Unibet, Paddy Power, Betfred and BetVictor to name a few.

All of the new betting sites on BettingLounge are safe, legal and licenced. But, it is far too early to determine if the new bookie is trustworthy or not, especially with the large number of white-label brands launching at the moment. This is why we encourage and collect real player reviews to get an idea of how they are treating customers. If a new bookie accumulates too many 1-star reviews, we add the operator to our list of “new bookies to avoid”.

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